KLEEN
Dietary health
supplement
Dietary health
supplement
ABOUT THE
PROJECT
OBJETIVES &
GOALS
Together with Kleen’s founders, target audience and users profiles were defined in the first project stage. With this in mind, we designed an identity that represents and communicates the values of Kleen. Throughout our journey to define Kleen’s identity, we encountered a significant challenge.
Our user research revealed that the target demographic spanned a vast age range, from 18 to 70+. This insight led us to an imperative: Kleen’s visual identity had to resonate with users from various life stages. It needed to capture universal sentiments of joy, freedom, and body positivity while offering a contemporary perspective on queerness, openness and taboo- free sexual health, as well as an identity system that appeals to both young and mature customers.
Our user research revealed that the target demographic spanned a vast age range, from 18 to 70+. This insight led us to an imperative: Kleen’s visual identity had to resonate with users from various life stages. It needed to capture universal sentiments of joy, freedom, and body positivity while offering a contemporary perspective on queerness, openness and taboo- free sexual health, as well as an identity system that appeals to both young and mature customers.